Bank Julius Baer gift collection wins Gold at A' Design Award

A limited edition Chinese New Year gift collection by Rose Lee and Ernie Keung has won Gold in the A' Giftware Design Awards. The recognition spotlights a premium design that blends cultural symbolism, Swiss elegance and functional gifting for international clients.

Why it matters: - The Gold award puts Bank Julius Baer among the A' Design Award's notable giftware winners. - The recognition highlights growing demand for gifts that feel culturally meaningful, visually refined and useful. - The collection shows how brands can use design to extend seasonal engagement and strengthen client relationships.

What happened: - The A' Design Award named Bank Julius Baer, a festive gift collection by Rose Lee and Ernie Keung, a Gold winner in the Giftware Design category. - The collection is a limited edition Chinese New Year gift set honoring cultural heritage and Swiss elegance. - The award announcement was made in Como, Italy, on Sept. 1, 2026.

The details: - The collection translates two auspicious symbols, the peacock and the red crowned crane, into a single ensemble. - The set includes a premium tote with a signature twilly, a pouch, red packets arranged as a bird and flower composition, and a scroll card. - The color palette combines vivid red, subtle gold and blue pink moire. - A modular system lets the motifs appear whole on larger items, cropped on smaller pieces and spliced across the red packets. - The tote and pouch use high quality textiles, precise print application and embroidered moire patterns. - The silk twilly includes detailed edge rolling and careful pattern registration. - Rose Lee and Ernie Keung led the creative direction and design development, with Irene Man contributing to realization of the collection. - The designers used visual cultural analysis, archival research and interviews to shape the concept. - More information is available on the award page.

Between the lines: - The award reflects a broader industry shift toward gifts that are personalizable, transformative and built to last. - The collection's mix of symbolism and restrained luxury is aimed at international clients who favor understated elegance. - The recognition also signals that research-driven design can be a differentiator in premium giftware.

What's next: - The award may encourage further projects from Rose Lee and Ernie Keung that pair tradition with contemporary craftsmanship. - The honor could also help Count To Ten and Bank Julius Baer use design as a branding tool in future client-focused collaborations.

The bottom line: - Bank Julius Baer's Gold win shows that culturally rooted gift design can still feel modern, premium and commercially relevant.